Facebook friend requests are your online life's way of telling you that you are well-liked, essential or have resources worth exploiting. As marketing agen-cies like Brazil's AGE Isobar know, that resource is mon-ey. So the bureau came up with an original Facebook friend request advertisement strategy for Olla Condoms that sends friend requests to men under the guise of a caution from their unborn child. You are able to find out more at: http://www.newsytype.com/13730-olla-condoms-facebook-friend-ad/

Contacting ba-bies

Young men on Facebook are the target of the “Unex-pected Babies” Olla Condoms campaign. Names are put on fake profiles produced by AGE Isobar. They have “Jr.” on them. A message saying “avoid shocks like this” is placed beneath the image of the baby.

There is a Facebook page for the baby with Olla product promotions and sales links on it while the friend request also involves a link to Olla Condoms’ website.

What is wrong with unprotected sex?

Olla sees the “Unexpected Babies” campaign as merely an indication of what can happen when a man and a woman engage in unprotected sex.

"To show youngsters how important it is to use condoms, we decided to give them virtual sons," says an Olla advertisement.

While other ad companies have acknowledged AGE Isobar for out-of-the-box thinking, others question whether the advertising tactic goes too far. Facebook users say it is a weird way to advertise to people as Face-book is mostly used to contact a lot of friends at one time. This is something Cinnamon does not like. Cinnamon is a Newser reader:

“I'll just risk missing frequent updates from everyone. Facebook is increasingly sounding like something out of '1984'.”

Newser reader Dro_Trebor humorously suggests Olla Condoms go one step farther.

“In their follow-up campaign, they'll capture photos of men from their Facebook page, digitally alter them to show the effects of tertiary syphilis, and then send the photo back with the same tag line "avoid little surprises like this" and a link to the company web-site.”

See the campaign yourself

http://www.youtube.com/watch?v=1B442Uvi8yM

Sources

Adweek: http://bit.ly/vhomjT

International Business Times: http://bit.ly/rs1yDo

Newser: http://bit.ly/sTFVaJ

Olla Condoms: http://www.olla.com.br/